The show revolved around 17-year-old Archie Andrews and his teen-age pals from Riverdale High School including: his best friend Jughead Jones; wise-cracking Reggie Mantle; beautiful, spoiled-rich brunette Veronica Lodge; and attractive, blonde, girl-next-door tomboy Betty Cooper. On the show, the friends appeared as a pop rock band featuring Archie on lead guitar. The Archies had a real-life #1 hit single in 1969 with their song, "Sugar, Sugar", written by Jeff Barry and Andy Kim.
A typical episode would start out with the first Archie story, which would be introduced by Archie, and occasionally a different character. Next there would be a "dance of the week" segment which would start with a teaser, then after the commercial break, Archie would introduce the dance, followed by the song of the week performed by The Archies. After that would be a short joke followed by the 2nd Archie story. All 17 half-hours were presented in this manner.