Edna "E" Mode is an eccentric fashion designer who designs the costumes for many members of the superhero community. To that end, not only does she take the aesthetics of the clothes into account, but also their practical uses such as protective qualities and accommodation to the powers of the wearer. She was a guest at Mr. Incredible and Elastigirl's wedding. Rick Dicker, who felt that Edna was "difficult" to work with, was the one who first referred Elastigirl to Edna. Edna's no-nonsense personality and round glasses are a direct homage to Edith Head, a Hollywood costume designer. Edna Mode also appeared with Pierce Brosnan to present the Academy Award for Costume Design at the 77th Academy Awards.
Edna refuses to design super suits with capes, in light of the number of supers (Dynaguy, Meta-Man, Stratogale, Thunderhead, and Splashdown) killed because their capes got caught in airliner turbines, elevators, missiles, etc.